About The Financial Literacy Center
Empowering Jordanians with the knowledge and tools for sustainable financial health in the digital age.
Our Story
The Financial Literacy Center of Jordan was founded in 2021 by a group of forward-thinking financial experts and educators who recognized a critical gap in Jordan's educational system: practical financial knowledge for the digital age. What began as a series of workshops in Amman quickly evolved into a nationwide movement as demand for accessible, practical financial guidance grew exponentially.
Dr. Nadia Al-Masri, our founder, witnessed firsthand how traditional financial education failed to prepare Jordanians for the rapidly evolving economic landscape. After spending fifteen years in international banking and returning to Jordan, she assembled a team of local and international experts united by a common vision: to democratize financial knowledge and make sophisticated planning tools accessible to every Jordanian household.
By 2023, our center had established partnerships with major educational institutions across Jordan, and our innovative AI-assisted planning methodology was recognized internationally. Today, we're proud to have helped over 50,000 Jordanians develop personalized financial protection systems that adapt to changing economic conditions while building toward long-term goals.
Our Mission
We are dedicated to transforming how Jordanians interact with and understand their finances by providing accessible education, personalized guidance, and innovative tools that adapt to the evolving economic landscape of 2025 and beyond.
Our mission extends beyond simple financial literacy—we aim to create a new generation of financially resilient individuals who can navigate economic uncertainty, leverage emerging opportunities, and build sustainable financial health for themselves and their communities.
Through research-driven methodologies and cutting-edge technology, we bridge the gap between complex financial concepts and practical everyday application, making sophisticated financial planning accessible to all regardless of background or starting point.
Our Values
- Accessibility: We believe financial knowledge should be available to everyone, regardless of their economic background or education level.
- Innovation: We continuously explore new methodologies and technologies to improve how financial planning is taught and implemented.
- Independence: Our guidance is always unbiased and focused solely on the financial well-being of our community members.
- Adaptability: We embrace change and teach strategies that can evolve with shifting economic conditions.
- Empowerment: We don't just provide information—we build capability and confidence for independent financial decision-making.
Our Leadership Team
Dr. Nadia Al-Masri
Founder & Executive Director
With over 20 years of experience in international finance and education, Dr. Al-Masri combines practical expertise with innovative teaching methodologies. Her research on adaptive financial systems has been recognized by leading global institutions.
Tariq Zaidan
Chief Technology Officer
Tariq leads our AI-assisted financial planning platform development. His background in fintech innovation and data science has been instrumental in creating our personalized recommendation engines that adapt to individual financial patterns.
Leila Khoury
Director of Education
With a background in educational psychology and financial planning, Leila designs our curriculum to make complex financial concepts accessible and engaging. She has pioneered our adaptive learning methodology for different knowledge levels.
Omar Hakim
Research Director
Omar leads our research initiatives on economic trends and their practical implications for Jordanian households. His work on diversification strategies has helped thousands adapt their financial planning to changing market conditions.
Our Impact & Achievements
Jordanians Empowered
Through our workshops, online courses, and personalized planning sessions, we've helped over fifty thousand individuals develop customized financial protection systems.
Average Improvement
Participants in our programs report an average 27% improvement in their financial health metrics within the first year of implementing our strategies.
University Partnerships
We've established collaborative programs with twelve major universities across Jordan, integrating practical financial education into diverse academic disciplines.
International Awards
Our innovative approach to financial education has been recognized with three prestigious international awards for excellence in financial literacy and technology integration.
What Our Community Says
"The Financial Literacy Center completely transformed my approach to monthly planning. Their AI-assisted tools identified patterns I never noticed before, and I've been able to increase my protection mechanisms without changing my lifestyle. The personalized guidance made complex financial concepts feel accessible for the first time."
"As someone who always struggled with financial planning, the center's approach was revolutionary. Their diversification workshop helped me create a balanced system that grows steadily even through market fluctuations. The focus on financial health rather than quick gains has given me confidence that my family's future is secure."
"The center's youth program gave my daughter fundamental financial skills I wish I'd learned at her age. Their approach to teaching passive financial tools is incredibly effective—she now understands concepts that took me years to grasp. The emphasis on long-term thinking and automated systems has benefited our entire family."
Ready to Transform Your Financial Future?
Join thousands of Jordanians who have discovered a new approach to financial health and protection in the digital age. Our personalized plans adapt to your unique goals and circumstances.